If you were alive and well when BMW started releasing
editions of The Hire online in 2001,
then you may be aware of its impact. The Hire was revolutionary to the way we
view our entertainment. The concept was simple: eight short films, all roughly
10 minutes in length, all directed by famous filmmakers, all featuring the same
character, known only as “The Driver.”
The concept itself wasn’t groundbreaking. The marketing was.
For one of the first instances ever, a major company (in this case, BMW)
decided to market their new product (in this case, cars) online via a series of
webisodes. Today, you can’t get on the internet without seeing some major star
in some hot shit webisode that promotes X product. In today’s world, they’re a
step above a commercial. But with The
Hire, they were genuine works of art.
Also, it’s important to note that The Hire was, essentially, America’s first glimpse at Clive Owen.
He had starred in Croupier in 1998
(which no one saw), but Owen’s work in The
Hire led to his big break in The
Bourne Identity, which led to Closer,
which led to, well, you get it.
Ambush
Dir. by John Frankenheimer
Ambush opens with
The Driver chauffeuring a businessman around on one cold, dark night. Seconds
into the film, a dark van pulls beside them, the doors open, guns are drawn and
The Driver is instructed to pull his car over so that the thieves can nab the
millions in uncut diamonds currently being held by the businessman. The Driver,
never one to relent to a threat, speeds up, and a brilliant car chase that
rivals anything in Frankenheimer’s Ronin
ensues.
Thrilling, dirty, and quick, with an amusing ending that
leaves you guessing. B+
Chosen
Dir. by Ang Lee
After The Driver picks up a young Asian boy (who clearly represents
royalty) on a boat pier, they are immediately pursed by assailants who want the
boy dead. The result is a clever, humorous car chase on a large pier, scored
entirely to soft, Asian-inspired music. But the chase is just half the show
here. Later, in scenes I won’t reveal, Owen gets to display his knack for saying
so much without speaking a word. B
The Follow
Dir. by Wong Kar-wai
Aside from being the best short here, The Follow is some of the best work ever done by all of the people
involved. It’s curious, beautiful, revealing, and all-together remarkable. The
final spoken line of this short is one of the best, most concise philosophies
on life that I’ve ever heard. A+
Star
Dir. by Guy Ritchie
By far the most fun inclusion to the series is Guy Ritchie’s
Star, in which Ritchie’s then-wife
Madonna, playing a hyperbolic version of herself, is taken on a fast and
furious and fucking hilarious drive around the town she’s singing in that
evening. The Driver has some serious fun mucking the star up – speeding,
turning, jumping – taking full advantage of a healthy paycheck and a bruised
ego in the backseat, all while Blur’s notoriously overplayed “Song 2” blares to
perfection over the soundtrack. Make no mistake, Star is one seriously good time. A
Powder Keg
Dir. by Alejandro González Iñárritu
Shot in that cold, gritty, overexposed Iñárritu way, Powder Keg tracks The Driver as he
attempts to get an injured, veteran war photographer out of a tumultuous war
zone. This short is many things, namely the best-written Hire film, dialogue wise, with notable passages like:
“You know what really gets me about being a war
photographer?”
“What?”
“I never have time to play with my kids.”
“So how many you got?”
“None.”
Also note that Powder
Keg’s tender, thoughtful conclusion used Carlos Varela’s tender, thoughtful
“Una Palabra” long before Tony Scott’s Man
on Fire did. A
Hostage
Dir. by John Woo
After a jealous husband kills himself in his home, The
Driver has minutes to find the man’s wife, who he left for dead in the trunk of
his car. As the car slowly begins to sink into the river, The Driver has the
wife (via cell phone) describe as best she can where she is, while the FBI (via
earpiece) tracks the wife’s cell phone and gives The Driver step-by-step directions
to her whereabouts. Basically, Hostage
is as cookie-cutter as it sounds, and if not for a thrilling car chase sequence
that culminates on a bridge, it would be written off as just that. B-
Ticker
Dir. by Joe Carnahan
Because time is so limited, most of the shorts in The Hire series begin in the middle of
the action, which, in Ticker’s case, is a very large helicopter shooting a very
large gun at a very small BMW.
The Driver must drive an injured Don Cheadle to an unknown
location before something happens to whatever is in the briefcase handcuffed to
Cheadle’s wrist. Chaos ensues, exhilarating chases are had, and we’re left with
a perfectly satisfying conclusion. Definitely one of the more thrilling shorts in
the series. A-
Beat the Devil
Dir. by Tony Scott
If someone told me that they had it on good authority that
Tony Scott was coked out of his mind during the shooting and editing of Beat the Devil, then you wouldn’t hear
any argument from me. In Scott’s short,
James Brown is escorted by The Driver to a seedy Las Vegas club in which Brown
re-negotiates his deal with the Devil that he made decades ago. If Brown and
The Driver beat the British, lipstick wearing Devil (played fabulously by Gary
Oldman, in his most out there performance since Scott’s True Romance) in a drag race, then Brown will become 50 years
younger.
Without divulging anymore of what happens, let me just say that if you thought Scott’s filmmaking techniques from Man on Fire onward were dizzying to the point of paralysis well, as The Godfather of Soul himself might say, baby, you ain’t seen nothin’ yet. A
All of The Hire films are easily available via YouTube, but this BMW Blog has been kind enough to include them all for you here.
I can't say I've heard much of this series, so as usual you've thoroughly impressed me with something completely unfamiliar to me. Great work.
ReplyDeleteYou should do The Decalogue as part of this anthology series. Just sayin'.
Thanks man. You'd really dig some of these HIRE shorts, check 'em out sometime. And The Decalogue is definitely on my Anthology list. That one will take slightly more time than this HIRE write-up though. Kind of a lot more going on haha
DeleteI've only seen half of these shorts. The ones by Lee, Kar-Wai, Innaritu, and Richie. Maybe it's time I do the whole thing. I do like anthology films and there's a few I need to see as some of them relate to the filmmakers I'm profiling.
ReplyDeleteI suggest doing Chacun Son Cinema which is a collection of 3-minute shorts by some of the world's best filmmakers. There's a few of them on YouTube including the Coen Brothers' short World Cinema which I totally recommend.
Oh nice suggestion man. I'm all over that. Thanks.
DeleteHaven't even heard of it. But premise intrigues me. I will try to find it if I can.
ReplyDeleteThey're really good. Also, I posted a link at the bottom of the post that takes you to every short, if you're interested.
DeleteNow, that I have seen them all, I think I agree with almost all your ratings. Ambush and Chosen one were pretty straight forward. Star, Powder keg, Beat the devil and Ticker were brilliant. I even think Hostage wasn't too bad either. And Follow - definitely was better as a movie, even without a notable car chase in all other shorts. I agree with everything you said about it. Thanks for the Link !!
DeleteHey man, really glad you enjoyed them, it's just a great way to spend an hour, isn't it? Follow... that thing is just breathtaking. How batshit crazy is Beat the Devil? Love it.
DeleteGreat write up! I saw this years ago and my favorite ones were the one by Inarittu and Ritchie. Owen was really fantastic in this series.
ReplyDeleteThanks! When I saw Clive in this, I distinctly remember saying, "Man, that guy is gonna be a star."
DeleteHow right I was ;)
i saw these years ago and forgot about them, gonna have to rewatch.
ReplyDeleteSo good man. You'd love the Wong Kar-wai.
DeleteNice writeup. WKW's is my favorite as well. Excellent narration, absolutely perfect atmosphere, and that beautiful music is unforgettable.
ReplyDeleteNice! Love hearing that. If I'm ever feeling uninspired or just creatively down, I'll watch that. Excellent boost. Thanks for commenting!
DeleteI love the series, I discovered it a couple of years ago on youtube and I saw the whole thing for Clive Owen. My favorites are Powder Keg (just for the use of Una Palabra, one of the saddest, most heartbreaking songs ever) and Beat the Devil, but also The Follow and Star!
ReplyDeleteThey way Iñárritu used that song is just devastating, isn't it? Glad to hear you dig this series!
DeleteFinally got around to seeing them all and it was a fun ride. There even is a new one available! I thought Powder Keg was the strongest one and although Madonna can't act, Star was hilarious.
ReplyDeleteI have to check the new one out! I love Powder Keg and Star. I suppose The Follow has stayed with me the most.
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